Legit Reviews

With rumors swirling about Apple’s potential unveiling of the so-called iPad Mini and iPhone 5 on September 12, PriceGrabber.com releases the results of its latest consumer survey. Conducted August 21-30, the survey includes responses from 1,740 U.S. online shopping consumers.



Survey highlights include:



34% of Respondents Prefer the iPhone 5 Debut Over the iPad Mini this Month

- When survey respondents were asked which rumored Apple product they would prefer to debut this September:

§ 34% selected the iPhone 5

§ 28% said the iPad Mini

§ 38% said both products



21% Plan an iPhone 5 Purchase and 13% Plan an iPad Purchase

- 21% of survey respondents plan to purchase the iPhone 5 expected to launch in September (35% of respondents already own an iPhone)

- 13% of respondents plan to purchase the iPad Mini expected to launch in September

(25% of respondents already own an iPad)



61% Cite Smaller Size as Main Reason for iPad Mini Purchase

- When respondents planning to buy the iPad Mini were asked to select all of the reasons why they would consider purchasing the product:

§ 61% indicated smaller size, more portable

§ 42% said lower price point compared to other iPads

§ 32% said it would be useful for work purposes

§ 31% said they love Apple products and always purchase the latest and greatest

§ 30% indicated it would make a great gift



45% Plan to Purchase iPad Mini before the End of 2012

- When respondents planning to buy the iPad Mini were asked when they would consider purchasing the product:

§ 45% said before the end of 2012

§ 22% said within the first year of its release

§ 18% said within the first month of its release

§ 15% said within the first week of its release



16% Plan to Purchase the iPhone 5 Within the First Week of its Release

- When respondents planning to buy the iPhone 5 were asked when they would consider purchasing the product:

§ 16% said within the first week of its release

§ 19% said within the first month of its release

§ 29% said within the first year of its release

§ 36% said before the end of 2012



Consumers Plan to Buy iPhone 5 for New Features

- When respondents planning to buy the iPhone 5 were asked to select all of the reasons why they would consider purchasing the product:

§ 50% said they have an iPhone but are looking forward to the new features

§ 34% said they have been wanting to switch to an iPhone from another brand and

would like the latest version

§ 23% said they love Apple products and always purchase the latest and greatest

§ 18% said the plan to use the newest iPhone for business purposes

§ 7% of consumers plan to give it as a gift



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