AOL Expands its Position in the Performance Display Market By Significantly Improving its Retargeting and Intent-Based Targeted Advertising Solutions
New York – December 4, 2012 – AOL's Advertising.com Group today announced that it has strengthened its premium advertising product offering by acquiring Buysight, Inc., a leading provider of retargeting and intent-based targeted advertising.
This transaction further solidifies the Advertising.com Group as a global leader in advertising technologies across display, mobile and video. The Advertising.com Groupis the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands, and includes Advertising.com, ADTECH, The AOL On Network, goviral and Pictela. The Group brings together end-to-end platforms and solutions for publishers and advertisers spanning ad serving, monetization, optimization, and premium advertising formats across all mediums including desktop, mobile, tablets and connected TVs.
"Our acquisition of Buysight is the perfect complement to our powerful suite of offerings for advertisers, agencies and publishers seeking to maximize their brands online," said Ned Brody, CEO, Advertising.com Group. "We strongly believe that both brand and performance display, as well as mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels."
Based in Sunnyvale, California and founded in 2008, Buysight is a performance advertising company focused on retargeting using intent-based Dynamic Creative Optimization and advanced machine learning technology. More specifically, Buysighttransforms online data into actionable knowledge, and uses it to dynamically render more tailored advertising experiences for marketers and consumers alike, all in real-time.
"Buysight is thrilled to become part of AOL and the Advertising.com Group," said Armin Ebrahimi, CEO of Buysight. "The Advertising.com Group's platforms bring even greater intelligence and scale to Buysight's data-driven performance advertising business. Our retargeting and mid-funnel advertising products for online retailers, with the added power and reach of Advertising.com, represent best-in-class solutions and a comprehensive approach to driving real revenue gains for our clients. Our entire team is looking forward to being part of the Advertising.com Group and bringing our expertise to the world's leading publishers, advertisers, and agencies."
Terms of the deal were not disclosed.