Best Buy ends ‘showrooming’ with Low Price Guarantee

[Apoptosis]

Best Buy ends ‘showrooming’ with Low Price Guarantee

MINNEAPOLIS – February 15, 2013 – Best Buy’s Low Price Guarantee hits online and in stores on March 3, signaling the end of “showrooming.” Best Buy will price match all local retail competitors and 19 major online competitors in all product categories and on nearly all in-stock products, whenever asked by a customer.

Best Buy is the only retailer to offer a Low Price Guarantee in addition to having a full range of the latest and greatest devices and services, a sales force dedicated to providing impartial and knowledgeable advice and full support for the life of the product.

With a Low Price Guarantee, our customers will have the best of both worlds when they shop BestBuy.com or come to a Best Buy store. They will get unbiased service from our Blue Shirts and support for the life of their product while also knowing they have a Low Price Guarantee on nearly every item. This guarantee is available on BestBuy.com, at more than 1,000 Best Buy big box stores, more than 400 Best Buy Mobile stand-alone stores in the United States, as well as on the telephone.

The full Low Price Guarantee policy – including exclusions and the list of online retailers we will match prices from – is as follows:



Best Buy Low Price Guarantee

Online or In Store: Find a Lower Price and We’ll Match It

If you find a lower price on a qualifying product at a local retail competitor’s store or a designated major online retailer, we will match the price.

At the time of purchase, we will match the current pre-tax price for new, identical, immediately available products from a local retail competitor’s store and these designated major online retailers: Amazon.com, Apple.com, Bhphotovideo.com, Buy.com, Crutchfield.com, Dell.com, Frys.com, hhgregg.com, HP.com, HomeDepot.com, Lowes.com, Newegg.com, OfficeDepot.com, OfficeMax.com, Sears.com, Staples.com, Target.com, TigerDirect.com and Walmart.com. We will match prices between our stores and BestBuy.com ®. We will also match prices post purchase if we lower our price within 15 days of your purchase.
The Guarantee is limited to one price match per identical item, per guest and does not apply to: Contract mobile phone devices and plans, the online prices of retailers not listed, the online prices of third party vendors (Marketplace vendors) on designated major online retailers websites, post purchase price match requests to competitor’s prices,

Best Buy for Business™, offers that include financing, gift card offers, bundling of items, free items, pricing errors, mail-in offers, coupon offers, competitors’ service prices, items that are advertised as limited-quantity, out of stock, open-box, clearance, refurbished/used items, our and our competitor’s Deal of the Day, daily deals, special hour sale event items and credit card offers, BestBuy.com Clearance & More and Marketplace items, and items for sale Thanksgiving Day through the Monday after Thanksgiving.

[KnightRid]

This will be interesting. I cant wait to hear some of the first reports of people trying to price match Amazon gold box or Newegg daily deals. I bet some of the stores wont price match a lot of things just like when Best Buy screws up a coupon and stores reject it even when you follow the rules of said coupon (before they post the changes to fix their screw ups).

If Best Buy follows the steps and price matches every single thing it will be a big win but I imagine store management will find a way to make this into a horror story, unless they fire all of the manager's who will not abide 100% by this.