Fountain Valley, CA − July 30, 2013 − Kingston Technology Company Inc., the independent world leader in memory products, is taking its support of eSports to the next level as the newest global sponsor of Intel® Extreme Masters (IEM) Season 8. Kingston® HyperX® will join Intel Extreme Masters on tour in New York, Singapore, Sao Paulo and at the World Finals in Poland. During the tour, HyperX memory modules will be used globally in over 120 elite pro gaming tournament systems to provide cutting-edge performance for the world’s best gamers.
Kingston kicked off its sponsorship at the just-completed ChinaJoy World Mobile Game Conference in Shanghai, China. Continuing throughout the tour, Kingston will give away products including HyperX memory, solid-state drives, USB Flash drives and more online and through social media. Celebrating its 10th anniversary year, HyperX is the high-performance line of Kingston products encompassing memory modules, SSDs and USB Flash drives.
“We’re very happy to enter into a relationship with a memory partner with such close ties to eSports,” said Michał Blicharz, Director Pro Gaming, ESL. “HyperX is all about gamers so I’m looking forward to having a fantastic IEM season together.”
“It is a very exciting time for Kingston HyperX as we align ourselves with one of the world’s leading eSports tournaments to deliver top-quality competitions paired with the highest performance hardware to gamers around the world,” said Annie Leung, HyperX Global Strategic Marketing, Kingston. “We are proud to celebrate 10 years of HyperX and look forward to making this season’s competition the best tour yet.”
Kingston HyperX has supported the world of competitive gaming via sponsorships of organizations with professional teams including Evil Geniuses, SK-Gaming, Team SoloMid, World Elite, Taipei Assassins and many others. HyperX has also sponsored major eSports tournaments such as the DreamHack series, IGN Pro League, North American Star League and many other LAN events throughout the world. Kingston has supported gaming with the purpose of helping eSports grow and providing gamers with quality products that enhance their playing experience. Please visit the Kingston HyperX Website for more information.
Kingston is celebrating 25 years in the memory industry. The company was founded on October 17, 1987, and has grown to become the largest third-party memory manufacturer in the world. The 25th anniversary video can be found here along with more information, including a timeline of Kingston's history. In addition, HyperX memory is celebrating its 10th anniversary. The first HyperX high-performance memory module was released in November 2002.
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Intel Extreme Masters
Intel® Extreme Masters is the ESL's elite global pro gaming tour since 2006 with over 3.5 million USD given out in prize money in seven seasons. StarCraft II and League of Legends superstars from Europe, Asia and America compete at the world's largest technological trade shows for their share of a lucrative prize purse. ESL TV, ESL's web-TV service, presents the best games of the season live and reports directly from the offline events via Twitch TV, reaching over 20 million unique viewers each season. Intel Extreme Masters sponsors include Intel and RaidCall. Further information available at www.intelextrememasters.com.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China and sales representatives in the United States, Canada, Europe, Russia, Turkey, Ukraine, Australia, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit www.kingston.com.
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Kingston HyperX Announces a Global Sponsorship of Intel Extreme Masters Season 8