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Red Hat Announces Roadmap for Channel Strategy

Posted: Tue Mar 13, 2007 9:34 am
by Digital Puppy
Red Hat Announces Roadmap for Channel Strategy and Programs

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Red Hat Invests in People, Systems, Process and Programs to Enable Broader Adoption of Open Source on a Global Basis
SAN FRANCISCO -- Mar. 13, 2007 Red Hat (NYSE: RHT), the world's leading provider of open source solutions, today announced that it has significantly expanded it's global channel programs, taking on a more collaborative approach with global partners to focus on joint success. The programs will enable partners to develop deeper relationships with customers, improve margins and take advantage of new revenue opportunities with open source. Red Hat's JBoss offerings will play a key role in enabling Channel Partners by providing them with the ability to offer a broader set of Open Source solutions to solve customer problems. New channel programs include a robust Partner Program, Certified Service Provider Program, enhanced Red Hat Partner Portal and the Red Hat Subscription Center.

In the past six months, Red Hat has put global emphasis on building the channel by establishing channel development leadership around the world. Mark Enzweiler, former channel leader at Lenovo, joined Red Hat to lead North American Channel Sales in October 2006. Petra Heinrich, formerly of Novell, was appointed to develop the channel in Europe in January 2007. Most recently Masatsugu Koketsu, former Sun executive, joined the Red Hat Japan team in February 2007 to lead channel development. This newly appointed global leadership will enable Red Hat and its partners to tap into the tremendous opportunity for open source solutions and services.

IDC predicts that the growth opportunity for the Linux ecosystem, including hardware, packaged software and services aboard the Linux operating system will grow from a $15 billion opportunity in 2005 to over $40 billion in 2010. (Source: IDC, Virtualization 2.0: The Next Phase in Customer Adoption, Doc #204904, Dec 2006). "Red Hat is redefining value for customers with open source as the enabler. We've redesigned our channel strategy in close collaboration with global partners in an effort to dial partners into the rapid growth opportunities for the Red Hat Enterprise Linux platform, JBoss middleware solutions, management and services," said Mark Enzweiler, Vice President of Channel Sales at Red Hat. "Customers will benefit from streamlined processes that will make open source technology easier to consume than ever and have more choices for efficient procurement."

The new channel programs and features will be available soon around the world. Advantages include:

Partner Investment. Red Hat is increasing its focus on Business Partners who are committed to Open Source, with its new Global Partner Program that will include: Leads for qualified partners, training benefits for RHCE and RHCA, ability to participate in Marketing Development Funds (MDF) programs for demand generation as well as other benefits for participating partners. These benefits represent a 3-fold increase in value over prior years.

Certified Service Provider Program. Announced in January 2007, the Certified Service Provider Program (CSP) is a global, invitation-only partnership. The program is designed to encourage the growth of open source service practices through collaboration between Red Hat Global Professional Services and service-oriented channel partners with open source expertise and resources.

Red Hat Partner Portal. Red Hat's Partner Portal has been a resource for partners since 2003. Providing a single place for partners to easily and seamlessly do business with Red Hat, the portal enables partners to access leads, update profiles, request co-marketing funds, obtain sales and technical certifications and communicate with Red Hat. Red Hat is pleased to announce that the Portal will be localized in the following languages: German, French, Spanish, Chinese and Japanese.

Red Hat Subscription Center. The Red Hat Subscription Center will make managing subscriptions more simple by making it easier for partners to renew customer subscriptions. Red Hat will serve as the 'back office' for renewals and the Center will offer services such as renewal reminders, renewal processing and will enable partners to easily participate in the annuity business that subscription sales offers by tracking all the customer renewal information and making it available to partners via the Red Hat Partner Portal.

"As a leading force in the open source marketplace, Red Hat's expanded channel program will be extremely valuable to IT resellers capitalizing on the demand for Linux and other open source solutions," said Senior Vice President, U.S. Marketing, Bob O'Malley of IT products distributor Tech Data Corp. "Red Hat is demonstrating its commitment to the channel by investing in resources, infrastructure and programs designed to help resellers grow their business. Tech Data is excited about this opportunity to further strengthen our successful relationship with Red Hat."

"Red Hat's Certified Services Provider program provides Helio Solutions with incremental services revenue and new business opportunities," said Bert Condensa, Executive Vice President of Sales at Helio Solutions. "We have experienced a measurable increase in the value we receive from Red Hat based on their enhanced focus on the Channel."

For more information on these and other Red Hat Partner programs, please visit: http://www.redhat.com

About Red Hat, Inc.

Red Hat, the world's leading open source solutions provider, is headquartered in Raleigh, NC with satellite offices spanning the globe. CIOs rank Red Hat the most valuable software vendor three years running in the CIO Insight Magazine Vendor Value study. Red Hat is leading Linux and open source solutions into the mainstream by making high-quality, low-cost technology accessible. Red Hat provides an operating system platform, Red Hat Enterprise Linux, along with applications, management, and middleware solutions, including JBoss Enterprise Middleware Suite. Red Hat is accelerating the shift to service-oriented architectures and enabling the next generation of web-enabled applications running on a low-cost, secure open source platform. Red Hat also offers support, training and consulting services to its customers worldwide and through top-tier partnerships. Red Hat's open source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with a focus on security and ease of management. Learn more: http://www.redhat.com

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