Mobile Enablement Platform Content Market to Grow to $7.4 Billion by 2011
[quote] March 13, 2007
Driven by a seemingly insatiable consumer appetite for personalization and entertainment content on wireless handsets, companies that provide the platforms that deliver premium content to mobile phones reaped a $4.2 billion share of the $16.3 billion mobile premium content market in 2006, according to iSuppli Corp. These mobile-content-enablement platform companies perform the tasks involving the ingesting, cataloging, storing and delivering of content and handling all of the corresponding financial transactions.
The mobile-content market initially was driven by consumers’ desire to personalize their wireless communications experience. Ringtones and digital wallpaper paved the way for the personalization trend. However, consumers not only want a higher level of personalization, they also want to be entertained. These market factors will drive the share of revenue for the mobile content enablement platform companies to $7.4 billion of the more than $35 billion premium mobile content market in 2011.
The table below and attached presents iSuppli’s forecast for the total mobile content revenue market shares by market for the period from 2006 through 2011.
“Bringing content to a handset is a very complex and fragmented process with an assortment of partners and ever-changing proportions of on-deck and off-portal transactions. In some instances, players in the value chain will be partners and in some instances, they will be competitors,â€