ATI Video Card Price Cuts Coming

[Apoptosis]

DailyTech has learned from industry sources that ATI, the graphics division of AMD, is working with its board partners and several major e-tailers to lower prices on some key products.

The ATI Radeon HD 4870 512MB will drop $50 in price, from the $199 segment down to $149. It will compete in this price point primarily against NVIDIA's GTS 250 1GB rebrand using the old G92 chip, variants of which were used in the 8800GT, 9800GT, 9800GTX, 9800GTX+, etc. However, the HD 4870 has been shown to surpass the performance of NVIDIA's GTX 260 line, and value seekers may choose to leave NVIDIA for a better price/performance point.

The Radeon 4870 uses GDDR5 to provide more video memory bandwidth than the GTX260, even though it has more RAM, a wider memory bus, and higher clocked memory.

The ATI Radeon HD 4850 512MB will drop to $129, and is designed to compete at the same price point as NVIDIA's GTS 250 512MB version. The Radeon HD 4830 will be replaced by another part soon at a lower price point.

ATI's price cuts are anticipated to take effect early this week. One of our sources indicates that NVIDIA and its partners will unveil GTS250 parts at the CeBit tradeshow in Hannover, Germany on Tuesday.

DailyTech - Radeon 4870 Gets $50 Price Cut to $149, Radeon 4850 Will Drop to $129

[skier]

those are crazy prices, you can get dual 4870's for less than a GTX280!

[XstollieX]

Wonder when this will go into effect. It says early this week but the article is from almost 4 weeks ago.

[Apoptosis]

Let's just say the coming week due to new cards launching ;)

[pingu]

It'll give me an excuse to get a new graphics card...

[XstollieX]

Nice, any heads up on the new cards