* XPS One 24 Is Bigger, Brighter, Bolder -- Beautiful
* Each XPS One 24 (PRODUCT) RED Purchase Contributes $50-$80 to Fight AIDS in Africa
* New Dell.com/Everyday Site Serves Up Hot Deals for Holiday Shopping
ROUND ROCK, TEXAS, OCT. 30, 2008 – Dell today kicked off a season of great products, great designs and great deals with the launch of the XPS One™ 24 and XPS One 24 (PRODUCT)RED™. Available in the U.S. starting at $1,699, the updated design boasts a 24-inch, edge-to-edge 1080p HD display and premium JBL dual stereo speakers and sub woofer for immersive entertainment experiences.
Dell launched its partnership with (RED) in January to help people find unique products and experiences that allow them to express their individuality while connecting with others who share their passion for making a difference. Each purchase of an XPS One 24 (PRODUCT) RED system contributes $50-$80 (depending on the configuration) to the Global Fund, which helps fight HIV and AIDS in Africa.
Dell also launched the new www.dell.com/everyday Web site, a one-stop holiday shopping destination for daily deals and personalization ideas.
The News:
* The XPS One line of all-in-one PCs combines advanced entertainment features with a sleek, visually stunning and award-winning design.
* The XPS One 24 integrates an array of sought-after features, including HDTV, DVR, optional Blu-ray Disc player and recorder, component stereo system, video phone, and media library.
* In addition to the larger display and premium sound capabilities, the XPS One 24 features:
o NVIDIA GeForce 9600M GT video graphics for eye-popping visuals.
o Intel Core 2 Quad Q8200 quad core processor to easily handle complex multimedia activities.
o Choice of Midnight Gray, or Pure White with the XPS One 24 (PRODUCT) RED version.
* Dell offers two (PRODUCT)RED configurations, a version with Windows Vista Home Premium starting $1,699 and one starting at $2,299 featuring Windows Vista Ultimate (PRODUCT) RED and other upgrades. Each purchase of an XPS One 24 (PRODUCT) RED system contributes $50-$80 (depending on the configuration) to the Global Fund. To place that in perspective, a $50 contribution can provide nearly 4 months of life-saving treatment for an individual living with HIV in Africa.
* For the rest of the year, Dell will feature daily deals, gift suggestions and shopping tips at www.dell.com/everyday. Be the first to know via tweets at http://twitter.com/DellEveryday , or check out the Everyday Deals Facebook page: http://www.facebook.com/pages/Dell-Ever ... 6260914096.
Additional Information:
www.dell.com/everyday
www.dell.com/joinred
www.joinred.com
www.dell.com/yourblog
http://twitter.com/DellEveryday
http://www.flickr.com/photos/dell_consumer/
http://www.facebook.com/pages/Dell-Ever ... 6260914096
About Dell
People worldwide can buy Dell online, by phone and in 15,000 stores.
About (RED) TM and (PRODUCT) RED™
(RED)’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $112 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. For more information, visit www.joinred.com.
About the Global Fund
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $11.5 billion for programs in 136 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. So far, programs supported by the Global Fund have averted more than 2.5 million deaths by providing AIDS treatment for 1.75 million people, TB treatment for 3.9 million people, and by the distribution of 59 million insecticide-treated bed nets for the prevention of malaria worldwide.
