SRS WOW HD to Be Implemented in LAVA Handsets to Deliver Enhanced Multimedia Experience
SANTA ANA, Calif., April 14, 2011 – SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as one of America’s Greatest Brands and the industry leader in surround sound, audio and voice technologies, today announced that it has established its first mobile phone partnership in India with LAVA International, Ltd. and will incorporate SRS WOW HD™ within the LAVA M-Series mobile phones.
“It is particularly exciting that SRS Labs is expanding its global audio influence to now include the mobile phone market of India,” said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. “LAVA International designs and markets an impressive line-up of handsets and we’re thrilled to bring SRS WOW HD to its popular M-Series mobile phones and deliver an unparalleled multimedia experience that is both immersive and natural.”
SRS WOW HD™ optimizes compressed and uncompressed multimedia files to provide an uncompromised audio experience, dynamically enhancing bass response, delivering greater high-frequency clarity and elevating the sound stage. The patented techniques within SRS WOW HD bring out the subtle nuances and buried sound within the source material to deliver a fuller, richer and more natural audio experience resulting in drastically improved clarity and detail, as well as using sculpted filters and driver physics to go beyond the low-frequency limitations of speakers and headphones for a richer audio experience.
The initial offering of LAVA mobile phones featuring SRS WOW HD includes the M30 and M70 feature phones which are available now. Additional models implementing one or more SRS audio solutions will be launched throughout 2011.
To experience SRS WOW HD firsthand, please visit: http://bit.ly/WOWHD.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics across the four screens: TV; PC; Mobile Phones; and Automotive Entertainment Systems. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers, software developers, and content aggregators, SRS is recognized as the de facto standard in audio enhancement; surround sound, volume leveling, audio streaming, and voice processing technologies. SRS solutions have been included in over two billion electronic products sold worldwide including flat panel HDTVs, AV products, STBs, PCs, mobile phones, and automotive entertainment and telematics systems. For more information, visit www.srslabs.com.