Singer Songwriter Jason Mraz Visits ASUS Headquarters
The ASUS and Intel In Search of Incredible campaign continues to deliver a message of creativity and inspiration, with Jason Mraz joining to inspire more incredible experiences in people across the globe. Jason has arrived in Taiwan for a visit at the ASUS campus, where he met with ASUS chairman Jonney Shih as well as many ASUS team members. The collaborative effort between Jason and ASUS represents the latest chapter in a growing tradition of joint creative marketing and experiential sharing.
Visiting ASUS HQ
As a valued partner, Jason Mraz has been invited for a full tour of ASUS headquarters in Taipei, taking place today. Jason met with many members of the ASUS team, including the Golden Ear engineers responsible for developing SonicMaster technology, and the designers behind projects such as ASUS ZENBOOK™ and the new N Series. Jason also met one-on-one with ASUS chairman Jonney Shih to discuss further collaboration and contemplate ways of making technology even more approachable and satisfying for consumers everywhere.
Ongoing commitment to incredible
The partnership with Jason represents a continuous initiative by ASUS to express the depth of the company’s belief in delivering incredible products and services. Recent creative marketing campaigns have covered different products and events, including the Cloud Gate dance troupe in support of the ZENBOOK™ ultrabook™ in New York City, and collaboration with best-selling singer and actor Jay Chou, who personally helped design a special edition of an ASUS N Series notebook based on his own creative inspiration and life experiences. The teaming up of Jason Mraz and ASUS as well as Intel maintains a momentum of creative marketing, as the In Search of Incredible campaign reaches around the world, with events planned in 16 countries and regions to broadcast the ASUS philosophy of excellence and inspiration. More info on In Search of Incredible can be found at
http://www.insearchofincredible.com
Getting people involved
The In Search of Incredible campaign is a bona fide attempt to get people more excited and active when it comes to enjoying their PCs. This is why a major component of the campaign is a global contest, where people are encouraged to submit their stories to share their own dreams of incredible. Winners will be announced in December, with one winner from each eligible country receiving an ASUS notebook. The grand prize winner will have their entry turned into a short film, which will then become an official part of the In Search of Incredible campaign. The winner and their short film will also get to travel to Park City, Utah to attend one of the world’s largest film festivals, all expenses paid, where their short film will be screened with Jason Mraz in attendance.
Jason Mraz joins the search
Promoting several new ASUS notebook products that use revolutionary and exclusive SonicMaster audio technology, the In Search of Incredible campaign has proved a huge worldwide success. Teaser sites and social media presence combined, it has attracted millions of unique users over a short period of time. The campaign has enlisted the cooperation of celebrated multi-Grammy Award winning singer-songwriter Jason Mraz as an advocate, which has helped get across the design-driven and genuinely artistic aspects of new products. Both Jason Mraz and ASUS are meticulous artisans, insisting on innovation and maintaining persistent perfection in every endeavor towards always searching for ever-more incredible experiences.
