Comprehensive new research produces first annual directory of must-have vendors
CUPERTINO, Calif.--(BUSINESS WIRE)-- Seagate (NASDAQ:STX) has been named one of the Best Companies to Partner With by CRN. The first annual “Best Companies to Partner With” list was unveiled at UBM Channel’s COMDEXvirtual event.
The inaugural Best Companies to Partner With list is a comprehensive directory of must-have vendors, offering IT solutions providers a much-needed roadmap for navigating vendor relationships. UBM Channel’s editorial team and its channel research, consulting and education arm surveyed more than 220 vendors in 13 technology categories earlier this year to gauge VAR perceptions of a company’s brand, technical prowess, market strength and channel programs.
“We are very pleased to be recognized by our channel partners and CRN with the 2011 Best Companies to Partner With distinction,” said John Vossoughi, Seagate vice president, Americas Sales, Marketing and Global Channels. “We have a long history of prioritizing our channel partner business, and this recognition sends a clear message that we are focusing and investing in the right areas.”
The directory was inspired by UBM Channel’s recognition of the growing challenge VARs face in choosing the right partner. UBM Channel leveraged the power of its renowned IPED research team to help IT solution providers with the process. Results of the research are based on the vendor’s ability to:
Exhibit strong dedication to the channel
Offer a VAR-friendly channel program
Continually capture and maintain market share
Demonstrate brand strength and technical prowess
“Today’s disruptive technologies, rapidly changing customer needs and transformative business models contribute to great change for solution providers as they evaluate which vendor relationships are most important to them,” said Kelley Damore, CRN vice president and editorial director. “Unlike anything else in the industry, our new research arms IT solution providers with the most up-to-date, valuable vendor information to assist in the decision making process and supports our goal of serving as the only resource for ongoing channel expertise. We congratulate Seagate for being named to our first annual list of Best Companies to Partner With.”
To learn more about the Best Companies to Partner With, please visit www.COMDEXvirtual.com.
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About Seagate
Seagate is the worldwide leader in hard disk drives and storage solutions. Learn more at http://www.seagate.com.
About UBM Channel
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com.