Mobile Telecommunications Specialist, Mark Rowland, Principal at IBB Consulting, to Lead Discussion on Changing Content Distribution Landscape
Princeton, NJ, April 4, 2006 – Interactive Broadband Consulting Group, LLC (IBB Consulting), a leading consulting firm advising top management in the broadband-related sectors of cable, mobile, technology and digital media, today announced that Mark Rowland, Principal, will discuss the disruptive implications of wide area Wi-Fi for content producers to reach mobile consumers in his presentation titled, “Game Change Technology: A New Mobile Wireless Delivery Channel on the Horizon,” during the Billboard MECCA Conference at CTIA Wireless 2006, today at 5:00 pm in the Las Vegas Hilton Center at the Las Vegas Hilton.
Rowland will explore how wide-area Wi-Fi mesh wireless coverage, now being considered by major municipalities, promises to create new content distribution opportunities. These technologies offer extremely high bandwidth, low latency and low costs. The potential to reach a vast device base will form a disruptive force that content providers can either leverage to their benefit or suffer from at the hands of savvy technology and internet companies. This discussion will explore why the technology is revolutionary and how content providers can prepare to respond.
The Wide-Area Wi-Fi technology, which is just over the horizon, provides radical new technology, with the promise of improved Mobile Content distribution”, Rowland said. “Widely available Wi-Fi will enable content producers to bypass network owners and go direct to consumers. Traditional Mobile and Content companies that are not preparing for arrival of wide area Wi-Fi will loose to technology and internet companies who do understand the new technology and resulting business models.”
“Doing nothing is not an option,” added Rowland. “Content providers must explore new strategies now to influence their outcomes during this paradigm shift.”
Rowland is a recognized leader in the area of Mobile Telecommunications and Future Platforms, combines his experience in strategy development, market planning and operational improvement with a deep knowledge of telecommunications technology to help clients take advantage of emerging opportunities.
To speak with Mark Rowland about this topic or the Mobile Telecoms Industry in general, please contact [email protected]
About IBB Consulting
Interactive Broadband Consulting Group, LLC (IBB Consulting) is a boutique consulting firm that serves leading Broadband related product and service providers in the Cable, Mobile and Media industries. IBB Consulting combines world-class deep industry and domain knowledge with extensive business, technology and operational expertise to rapidly maximize the value that growth and efficiency initiatives deliver to client businesses. Over the years, IBB Consulting had helped the leading cable, technology and content companies conceive, build and grow some of the most significant strategic, marketing and operational initiatives in the industry. The company has offices in Princeton, NJ and Amsterdam, the Netherlands. More information about IBB Consulting is available at http://www.ibbconsulting.com