Ubisoft Announces My Weight Loss Coach

[Digital Puppy]

Ubisoft Announces My Weight Loss Coach

SAN FRANCISCO — February 11, 2008 — Today Ubisoft, one of the world’s largest video game publishers, announced that it will publish My Weight Loss Coach for the Nintendo DS™ system. Developed in Ubisoft’s Montreal studio under the guidance of both a fitness coach and a nutritionist, My Weight Loss Coach is a program designed to focus on taking positive steps to maintain a healthy lifestyle.

“My Weight Loss Coach allows us to approach casual gamers with something innovative,” said Tony Key, senior vice president of sales and marketing at Ubisoft. “The game creates customized coaching sessions based on skill level, and, for the first time on DS, includes a pedometer. My Weight Loss Coach not only allows users to take control of their physical well-being, but it does so in a fun and engaging manner.”

My Weight Loss Coach features include:

* Personal Profiles: Create your personal profile and evaluate your improvement potential, then set up your objectives following the recommendations based on your personal profile
* Input Reward System: Log your progress on a daily or weekly basis, tracking your physical activity and nutrition habits
* The Pedometer: A peripheral device that comes with the game and can be easily updated through your DS, it’s the best way to control your daily physical effort, challenge yourself and balance your food intake
* Real-Life Landmark Checkpoints: As a reward, all the physical activities you achieve and good nutrition habits you acquire are converted into measurable distances based on real examples


My Weight Loss Coach is rated E for Everyone by the ERSB and will be available this summer.

The “My Coach” brand, part of Ubisoft’s Games for Everyone division, is made up of a series of games that encourages players to improve themselves while being entertained at the same time. Other titles in the brand include: My Word Coach for a stronger vocabulary, and My Spanish Coach and My French Coach for foreign language development.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 23 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit http://www.ubisoftgroup.com.

©2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Nintendo DS is a trademark of Nintendo. © 2004 Nintendo.

[maj0r_pawnage]

Awwww, I thought the tittle said My weight loss couch, like a couch you just sit in and play video games while losing weight

[ZhengHe]

Interesting idea, although I don't think I would buy this game. It will be interesting to see how it sells and who buys it.