Mobility Electronics Announces Groundbreaking Partnership with Maplin Electronics
SCOTTSDALE, Ariz. -- Feb. 14, 2008 Mobility Electronics, Inc. (NASDAQ: MOBE), the pioneer in portable power solutions for the mobile electronic device user, announces its iGo universal power adaptors and accessories are available for the first time in select Maplin retailers throughout the United Kingdom.
The iGo power adaptors are available in 86 Maplin retail stores, with plans to move the iGo products into a total of 143 retail stores throughout this year. The iGo products also are sold online at http://www.maplin.co.uk as well as in the company's catalogues. Now, consumers in the UK won't have to wait for their iGo products to be shipped, but can buy the product at Maplin and start experiencing the benefits of iGo immediately.
"Maplin Electronics influences the technology purchases of thousands of UK consumers every day," said Jonathan Downer, executive vice president, worldwide sales and distribution of Mobility Electronics. "Consumers buy tech products at Maplin because they know they're the newest and most innovative products on the market. This partnership will increase our brand awareness in the UK and strengthen our position as the leading provider of mobile power solutions."
Maplin is the third largest consumer electronics retailer in the UK with 143 retail stores. The company plans to open 20 additional stores this year.
"As we continue to grow our business and customer-base, we're always looking for new, innovative products to add to our extensive product list," said Gareth Pownall, product manager of Maplin. "I expect the iGo power chargers will be popular among our existing customers and drive new customers into our stores."
In addition to iGo juice70 for laptops, Maplin features iGo's complete portfolio of chargers for low-power devices, as well as tips for the most popular gadgets found in the UK. The featured products include:
-- iGo juice70 - This compact all-in-one adaptor powers and charges your notebook computer from any standard wall, auto or in-flight outlet. Bundled with the iGo dualpower accessory, users can simultaneously charge a notebook computer and another mobile electronic device.
-- iGo everywhere - A combination AC/DC adaptor that allows users to power/charge nearly all low-power mobile electronic devices from any standard wall or auto outlet. Includes a retractable cord and convenient travel case.
-- iGo in-car charger - DC adaptor that allows users to power virtually any gadget from a standard in-vehicle outlet.
-- iGo AC charger - Ultra-portable AC adaptor that allows users to power/charge multiple gadgets from any standard wall power outlet.
-- iGo powerXtender(TM) - Utilizes two AA batteries to power/charge virtually any gadget, providing extra runtime when away from standard power outlets.
-- iGo power splitter accessory - This accessory is designed to work with select iGo low power adaptors to simultaneously charge two gadgets, such as mobile phones, Bluetooth(R) headsets, portable gaming devices, and more from a single adaptor.
iGo power adaptors and chargers leverage the company's patented tip technology, allowing one adaptor to charge multiple devices through interchangeable tips. Users are able to charge hundreds of brands and thousands of models of mobile electronic devices by simply switching the tips. iGo universal notebook adaptors also come with a dualpower accessory, allowing users to charge their notebook plus a low power device, such as a mobile phone or Bluetooth headset, at the same time.
About Mobility Electronics, Inc.
Mobility Electronics, Inc., based in Scottsdale, Arizona, is a developer of universal power adaptors for portable computers and mobile electronic devices (e.g., mobile phones, PDAs, digital cameras, etc.) and creator of the patented iGo(R) intelligent tip technology. Mobility Electronics' iGo brand offers a full line of AC, DC and combination AC/DC power adaptors for portable computers and low-power mobile electronic devices. All of these adaptors leverage the Company's iGo intelligent tip technology, which enables one power adaptor to power/charge hundreds of brands and thousands of models of mobile electronic devices
Mobility Electronics' universal chargers are available at http://www.iGo.com as well as the stores of leading retailers and wireless carriers. For additional information visit http://www.mobilityelectronics.com.
Mobility Electronics, iGo and ...improving your mobile experience are registered trademarks of Mobility Electronics, Inc. All other trademarks or registered trademarks are the property of their respective owners.
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's current expectations and beliefs and are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. In particular, factors that could cause actual results to differ materially from those in the forward-looking statements include the sell through rates of the Company's power products at retail and wireless carrier accounts; delays or cessation of shipments of the Company's products to the carrier; the timing and success of new product introductions; the development and introduction of new products by us and our competitors; the performance of suppliers and subcontractors; industry and general economic or business conditions; and other factors detailed in our filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.
About Maplin Electronics, Ltd.
Maplin is the UK's biggest and best specialist retailer of consumer electronics. Its national network of 143 stores in the UK and Ireland are a goldmine of useful consumer technologies and gadgets.
With over 14,000 different products Maplin sells everything from MP3 players and Sat Nav systems, to digital cameras and Wi-Fi connectors, across the broad categories of Sound & Vision, Computer, and Hobbies & Electronics.
As the specialists in consumer electronics, Maplin is proud to offer the best and most informed customer advice on the high street. Its team of over 2000 customer service staff help thousands of customers make informed choices about technology purchases each and every day; from technology enthusiasts, to complete novices.
Launched by two technology enthusiasts in 1972 who were frustrated by the lack of good quality electronics components, Maplin quickly became the experts' choice, with a reputation for the best product range and expertise. Though the company has grown massively since launching over thirty years ago, its reputation as the UK's only true experts in consumer electronics is still at the heart of Maplin today.
Customers can purchase from Maplin at 143 stores in the UK and Ireland, the Maplin Electronics catalogue, order over the phone on 0870 429 6000, or by logging on to the website at http://www.maplin.co.uk.