Launch Marks the First Time That EA's Best-Selling The Sims Franchise Is Available for the iPod
LOS ANGELES -- Jul. 19, 2007 Throw on your favorite bowling shirt and put in your ear buds - The Sims(TM) Bowling is now available for the iPod(R). Electronic Arts Inc. (NASDAQ:ERTS) today announced the availability of The Sims Bowling, an entirely new game developed specifically for the iPod. The Sims Bowling is the sixth iPod game created by EA Mobile(TM) and marks the first time that The Sims has been available on the iPod.
"iPod is an extremely rewarding platform on which to develop games that are beautiful and fun to play," said Travis Boatman, vice president of worldwide studios for EA Mobile. "The Sims Bowling is a game that captures the lifestyle-oriented nature of The Sims, while delivering a meticulously crafted bowling game for the iPod."
Strikes and spares aren't the only objective in The Sims Bowling - your Sim's greatest hope is to become the beloved star of his local bowling alley and your performance on the lane determines whether that aspiration is fulfilled. Your Sim also earns valuable Simoleons that can be used to purchase skill-enhancing products such as a new ball, glove, wax and more. From shirt to shoe, you customize your Sim in true Sims style.
Additionally, you can choose to compete in one of many game modes, including Classic, Strike-O-Thon and Spare-O-Thon games. As with all EA Mobile games, The Sims Bowling is designed to be easy to pick-up-and-play, but challenging to master. After honing your skills in practice mode, you can play against friends with the Pass 'n Play feature as well. iPod gamers can simultaneously listen to their favorite tunes from their own playlist or choose to listen to the game's soundtrack.
The Sims Bowling joins EA(TM) Sudoku, Royal Solitaire, Tetris(R), EA(TM) Mini Golf, and EA(TM) Mahjong, making EA the most prolific publisher of games for the fifth generation iPod. All of EA's games for the iPod retail for $4.99 each and can be purchased and downloaded from the iTunes(R) Store (http://www.itunes.com).
For screenshots from the game, please visit info.ea.com.
About The Sims(TM)
The Sims franchise celebrated its seventh anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 13M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006, The Sims2 Pets shipped in October 2006 and The Sims(TM) 2 Seasons shipped in February 2007. Combined sales for the franchise are approximately 90M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is http://www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS BIG, EA MOBILE, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. iPod and iTunes are registered trademarks of Apple Computer, Inc.