New Partnerships in Guitar Hero III: Legends of Rock

[Digital Puppy]

Activision Elevates Authenticity Of Guitar Hero® III: Legends Of Rock To Legendary Status With Exclusive In-Game Partnerships

SUNNYVALE, CA - October 24, 2007 - Delivering the most authentic rock experience to date, Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero III: Legends of Rock will feature some of the world's most influential musical instrument and equipment manufacturers including Gibson, Guitar Center Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie and Zildjian. Alternative Press, Decibel, Guitar Player, Kerrang and Paste magazines also make appearances giving Guitar Hero® legends the chance to see their names in the headlines.

In addition to partnering with some of the most prominent names in music, Activision has forged key strategic alliances with companies such as Pontiac and Axe whose product appears in the game.

"By forging exclusive relationships with key companies in the music and consumer packaged goods industries we are able to bring an even greater depth of realism to Guitar Hero III: Legends of Rock," said Dave Anderson, sr. director of business development for Activision. "From venues like Pontiac Garage, to customized guitars from Axe, the game delivers the ultimate rock and roll experience."

Guitar Hero III: Legends of Rock will include explosive new content and features including a multiplayer action-inspired battle mode, grueling boss battles, a host of exclusive unlockable content and visually stunning rock venues. Expanded online multiplayer game modes will also allow axe-shredders worldwide to compete head-to-head for true legendary rock status. For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform. The game will feature a star-studded soundtrack including master tracks by such legendary artists as Aerosmith, Guns N' Roses, The Rolling Stones, Beastie Boys, Red Hot Chili Peppers and Pearl Jam as well as original songs by guitar icons Slash and Tom Morello. While continuing to retain all the key features from their prior legendary performances, fresh downloadable content will be offered on multiple platforms, and players can now shred to a killer set list from many of the most popular rock songs ever recorded.

For the first time ever, Guitar Hero fans will also be able to thrash and burn with new wireless guitar controllers available for each platform, including exclusive Gibson Guitar's Les Paul model for the Xbox 360™ video game and entertainment system from Microsoft, Wii™ home video game system from Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2 gamers will also get to shred on a new exclusive wireless guitar controller shape, Gibson's Kramer guitar, popularized by hard rockers and known for its body design, pickups, electronics and construction for furious finger fretting.
Guitar Hero III: Legends of Rock, published by RedOctane® and developed by Neversoft, is rated Teen by the ESRB and will be available October 28th, 2007 on the Xbox 360™ video game and entertainment system from Microsoft, Wii™ video game system from Nintendo, and PlayStation®2 computer entertainment system and PLAYSTATION®3 computer entertainment system. For more information about the Guitar Hero franchise, please visit the dedicated community site: http://www.guitarhero.com.

About Gibson:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson's HD.6X-PRO Digital Guitar represents the biggest advance in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson's website at http://www.gibson.com or http://www.gibson.com/press

Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.