MILPITAS, Calif. -- May. 20, 2008 SanDisk Corporation (NASDAQ:SNDK), the proven leader in flash memory, today announced the availability of SanDisk Mobile Ultra, microSD, microSDHC and Memory Stick Micro (M2) flash mobile memory cards, which are available in 2GB, 4GB and 8GB# capacities -- the industry's first premium mobile phone storage cards.
A must-have product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance cards are "best of breed" premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and their computer. In addition to speed, SanDisk Mobile Ultra cards allow consumers to "wake up" the multimedia features of mobile phones by increasing the phone's storage capacity for maps, music, videos, photos, games and other essential applications. For avid mobile phone videographers, events and experiences captured by the phone's video camera can be quickly and efficiently transferred to social media or video-sharing websites. For added value and convenience, the card is bundled with a MobileMate(TM) Micro Reader that plugs directly into a USB 2.0 port to assist in this quick transport and easy management of digital content.
"Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012," said David Kerr, vice president mobile research, Strategy Analytics. "This product launch further proves SanDisk's ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time."
Michael Romero, vice president of Mobile Retail Business, SanDisk, said, "SanDisk's new Mobile Ultra line will make consumers' digital lifestyle more manageable by offering them greater ability to quickly transfer photos, maps, music, videos, games and other large file size content wherever they go. These cards are truly the most convenient way for people to store, move and play content using their mobile phones, so we're excited to introduce this high-performance, premium product to market to meet this need and growing demand."
Sample Storage Capacities -0-
Music(1) Photos(2) Video(3)
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250 songs - More 1,200 photos - 3.5 hours video -
2GB# than enough Enough photos to Enough space to
storage to drive fill 6 photo hold Titanic
from San albums (based on a (194 minutes -
Francisco to San 9"x 9" album that per Netflix)
Diego and back PLUS holds 200 PLUS
again without pictures) OR 200
hearing the same yards of photos
song twice(4) (based on laying
out 1,200 4"X6"
photos lengthwise
- 7,200 inches)
----------------------------------------------------------------------
500 songs - More 1,200 photos - 9.5 hours video -
4GB# than enough Enough photos to Enough space to
storage to drive fill 6 photo hold all three
from Boston to albums (based on a movies in the
Miami without 9"x 9" album that Lord of the
hearing the same PLUS holds 200 PLUS Rings trilogy
song twice(5) pictures) OR 200 (553 minutes -
yards of photos per Netflix)
(based on laying
out 1,200 4"X6"
photos lengthwise
- 7,200 inches)
----------------------------------------------------------------------
1,000 songs - 1,200 photos - 21 hours video -
8GB# More than enough Enough photos to Enough space to
storage to drive fill 6 photo hold all six
from San albums (based on a movies in the
Francisco to New 9"x 9" album that two Star Wars
York City PLUS holds 200 PLUS trilogies (805
without hearing pictures) OR 200 minutes - per
the same song yards of photos Netflix) AND all
twice(6) (based on laying movies in the
out 1,200 4"X6" Matrix trilogy
photos lengthwise (403 minutes -
- 7,200 inches) per Netflix)
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(1) Approximation based on 4 minute songs at 128 kbps MP3
(2) Approximation based on 2MP camera. Actual number of photos may
vary based on phone model, resolution and compression.
(3) Approximation for MPEG-4 video at 384 kbps. Actual time may vary
based on resolution and compression.
(4) Approximately 232 songs based on Google Maps trip estimate of 931
minutes
(5) Approximately 354 songs based on Google Maps trip estimate of
1,417 minutes
(6) Approximately 645 songs based on Google Maps trip estimate of
2,580
With 8GB# of digital storage, for example, consumers will be able to store 1,000 songs, 1,200 photos and 21 hours of video - more than enough storage to drive from San Francisco to New York City without hearing the same song twice, fill six photo albums with images and watch both Star Wars trilogies and the Matrix trilogy.
Expected Pricing and Availability
SanDisk Mobile Ultra microSD 2GB has a manufacturer's suggested retail price (MSRP) of $34.99. The SanDisk Mobile Ultra microSDHC 4GB card has a MSRP of $59.99 and the SanDisk Mobile Ultra microSDHC 8GB card has an MSRP of $119.99. The SanDisk Mobile Ultra Memory Stick Micro M2 2GB has a suggested MSRP of $39.99, and the 4GB and 8GB# are priced at $69.99 and $129.99, respectively. SanDisk Mobile Ultra memory cards will be available at various retail outlets in early June, and are expected to be available throughout the world in mid-to-late June 2008.
The microSD cards are engineered for slot-equipped legacy mobile phones and can hold a maximum capacity of 2GB#. The microSDHC cards, available in 4GB and 8GB#, are ideal for newer mobile phone models, most of which are compatible with these higher capacity cards. The Memory Stick Micro M2 cards are designed for Sony Ericsson's new generation of mobile phones, all of which are compatible with the 2GB, 4GB and 8GB# capacity levels. SanDisk Mobile Ultra cards come with a 10-year limited warranty.
For more information about SanDisk's mobile phone products, please visit
http://www.sandisk.com/mobile or
http://www.wakeupyourphone.com.
About SanDisk
SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing, and product design, to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras, and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (
http://www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.
# 1 gigabyte (GB) = 1 billion bytes. Some capacity not available for data storage.
SanDisk's web site/home page address:
http://www.sandisk.com. SanDisk's product and executive images can be downloaded from
http://www.sandisk.com/corporate.
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation and/or its subsidiaries, registered in the United States and other countries. MobileMate, SanDisk Mobile Ultra and Wake Up Your Phone are trademarks of SanDisk Corporation, and/or its subsidiaries. microSD and microSDHC are trademarks. Memory Stick Micro M2 is a trademark of Sony Corporation. All brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
