Roku Reaches 1 Billion Streams of Content to the TV
User base now matches reach of a Top 10 cable company; Over 130 unique streaming entertainment channels now available.
Saratoga, Calif. – January 4, 2011 – Roku, Inc., maker of the award-winning family of Roku
streaming players, announced today that the company served its one billionth stream of content.
This follows on the company’s previous announcement of surpassing 1 million units in 2010.
Roku streaming players continue to grow in popularity and usage as Roku makes more streaming
apps, or “channels,” available. In December 2010, Roku players averaged over 11 hours of
playing time per week – a significant amount of TV viewing for Roku customers when compared
to the national average of 36 hours per week.
“A billion streams is pretty amazing and shows just how engaged our customers are with their
Roku players,” said Anthony Wood, founder and CEO of Roku, Inc. “If you think about it, our
active user base now matches that of a top 10 US cable company. Our core values of simplicity,
great content and affordability clearly resonate with mainstream customers.”
Starting at $59.99, Roku players now feature over 100,000 movies and TV shows from Netflix
(NASDAQ: NFLX), Amazon (NASDAQ: AMZN) Video On Demand and Hulu Plus; live and on
demand sports and highlights from MLB.TV, NHL GameCenter Live and NBA GameTime;
music from Pandora, MP3tunes, MOG, and TuneIn Radio; photo and video sharing from Flickr
and Facebook; plus news and entertainment from thousands of sources around the world. The
Roku platform has become the platform of choice for top content partners looking to reach TV
viewers via instant and live streaming.
About Roku, Inc.
The market leader in streaming entertainment devices for the TV with over 1 million units sold,
Roku has always believed that anything you want to watch, listen to, and enjoy should simply be
there on your TV, whenever you want it. Roku streaming players are renowned for their
simplicity, variety of entertainment choices, and exceptional value. Roku is privately held and
based in Saratoga, Calif.
For more information on the company and its products, visit: http://www.roku.com.