Array of trend-setting products steals media spotlight
Taipei, 1 March 2011 - The world's largest annual electronics and telecommunications exhibition, CeBIT held in Hanover, Germany, opened today (1 March). Representatives from world-renowned ICT product designer and manufacturer MSI unveiled an impressive array of trend-setting products at a press conference. The diverse assortment of items, which includes high-end multimedia and gaming laptops, tablets, all-in-one touch control computers, powerful gaming mainboards and graphics cards, servers, and a new smart cleaning robot, caught the eye of members of the foreign media present, once again underscoring the prowess of Taiwan's IT industry.
With the improving economy in mind, MSI has established different marketing strategies for its various products. For mainboards, for instance, MSI has integrated its resources and set an overall growth target of 10% for 2011. Another example, MSI is currently one of the top three names in high-end graphics cards on the US and Japanese markets, so in 2011, it will introduce new Hawk and Lightning Series products targeting the high-end gaming market. MSI has also been working closely with ATI and nVIDIA to produce other high-end products. MSI’s overall growth target for graphics cards in 2011 is also 10%. In the area of all-in-one computers, MSI's goal is to maintain its lead position in sales in Taiwan and to stress the fact that AIO computers are meet the needs in various areas and industries, including medicine, casinos, schools, museums, and airport VIP lounges. In regard to the consumer market, MSI has further enhanced the multimedia and entertainment capabilities of its computers for which it has also developed its own exclusive touch control software. In terms of laptop computers, MSI will be promoting its high-end G & F Series in 2011. In the designing of new G Series models, MSI worked with well known champion gaming teams from the US and Europe to tailor make laptops to meet the needs of serious gamers. Consumers are expected to truly enjoy the quad core speed of MSI’s high-end F Series laptops which are designed to shift effortlessly between work and play. Furthermore, due to popular demand, MSI has rolled out Funrobot smart cleaning robots boasting high performance and reasonable prices that it has been exporting to specific nations. These products continue to experience rapid sales growth and have enjoyed a very enthusiastic market response.
Expect Awesome! MSI to Show 5 NB Series, 20-plus Models at CeBIT 2011
MSI Notebook, noted that the 20+ additions to be shown will include the awesome G Series gaming laptops, the high performance F Series, the deluxe multimedia C Series, the gorgeously slender X Series, and the highly mobile U netbook series. These stylish machines all pack the newest generation of either Intel or AMD's CPUs and advanced visual-display units. Most models also come with MSI Premium Sound—the best wrap around sound out there. Like supercar-class Dynaudio™, cinema-grade THX TruStudio Pro™, and premium multimedia SRS PC Sound™ for the home, programs designed to satisfy the audio-visual entertainment needs of users from around the world, will be on display in Hanover.
Gaming laptops to awe crowds at CeBIT
G Series laptops with 2nd generation Intel® Core™ i7 quad core processors to be displayed at CeBIT 2011 will include the 17.3-inch GT780 and GX780 as well as the 15.6-inch GT680, GX680, and GE620. They all pack high-end discrete graphics cards, some come with MSI's exclusive overclocking technology, and top models also sport accelerated dual solid state drive (SSD) architecture. The awesome computing power of these machines is expected to awe CeBIT visitors.
Superior performance from new F Series laptops
MSI will be showing at CeBIT 2011 three new additions to its F Series, including the 15.6-inch FX620DX and the 17.3-inch FX720 and FR720. They all come equipped with the high-performance Intel® second generation Core i™ processor. The FX620DX and FX720, in particular, come with the nVidia GeForce GT Series discrete graphics card with 1GB of display memory and support DirectX11 which greatly enhances picture resolution for a richer multimedia and game experience. The FR720 comes with Intel’s built-in HD Graphics 3000 display chip. These powerful new cards provide improved display performance on par with that of discrete graphics cards.
MSI C Series—Superior multimedia and style
MSI will show three new C Series laptops at CeBIT 2011—the 15.6-inch CX640, CR640, and CR650. The CR650 features AMD’s latest dual core E-350 processor with AMD Radeon™ HD 6310 Discrete-Class display chip for the ultimate in display performance. The CX640 and CR640 come with the latest generation, high-performance second generation Intel® Core i™ processors and MSI's own fast boot technology. The powerful CX640 and CR640 boot up in half the time required by conventional laptops, so you don't have to sit around twiddling your thumbs.
Slender, but not lightweights—the U and X Series
MSI will be displaying notebooks ideal for the on-the-go urban lifestyle, including the Wind U270, U160MX, and X-Slim X370. The Wind U270 and X-Slim X370 feature AMD’s newest epoch-making dual core E-350 processor with DirectX 11-supporting AMD Radeon™ HD 6310 discrete class graphics display chip. Not only do they mark tremendous advances in processing power and battery life in high-mobility laptops, they are also equipped to meet the demand for the latest HD digital multimedia entertainment, so you can use them all day out-of-doors without worrying about running out of power.
Unbounded entertainment—MSI WindPad
During CeBIT 2011, MSI will be showing three new generation WindPad tablet computers, three models packing the Windows platform and the other the Android platform. Both models come with the G-Sensor gravity detecting device, an ALS light sensor, and Wi-Fi. Superb examples of advanced technology, they both boast a stylish new look, underscoring MSI's innovative R&D capabilities.
Great Visuals, Smart Power Saving - MSI's All-in-One PC for Business and Entertainment Use Has it all
MSI will soon be rolling out its brand new array of High-Performance, True-Color and Smart-for-Life series of all-in-one PCs. MSI, the first in the industry to incorporate LED panels into AIO computers, is showing its power-saving AIOs at CeBIT. Visitors to the exhibition will be wowed by the rich, true colors on the LED screens. MSI has implemented the concept of "Smart for Life" into its AIO models equipped with personal Cloud Computing technology, which allows users to share multimedia entertainment over the Internet via a simple touch. Efficiency is another feature of the MSI AIO. The all-new high-performance Wind Top AE2410 and AE2210, also shown at CeBIT, pack the 2nd Generation Intel® CoreTM processor family and USB 3.0 technology. A number of touch control software running the gamut from business and education applications to personal creative entertainment software will also be displayed at CeBIT. MSI's All-in-One PCs represent the ideal fusion of hardware and software and are suited to the needs of a diverse number of markets and industries. Smart for Life can be yours with just the touch of a finger.
Leading AIOs with LED panels for richer, truer pictures
At this year's CeBIT, MSI is showing the Wind Top AP2011—the first AIO computer with an ultrathin 20-inch LED panel. In addition to being slim, the all-new ID design has a smaller footprint, taking up less desk space. LED AIOs are also characterized by the fact that they use less energy. The screen alone uses 30% less power than traditional AIO computers. But the Wind Top AP2011 is also designed with MSI's EuP, Energy Star 5.0, and RoHS-certified power-saving technologies, making it MSI's greenest all-in-one. The personal AE2211, which also comes equipped with a wide ultra-slim LED backlit display, comes with full HD 1920x1080p resolution for rich, crisp, true images and colors. The true-to-life colors coupled with the preloaded painting software ArtRage 3 Studio and the sensitive multipoint touch control allow you to paint directly on the screen using a variety of brushes in your choice of water colors or oils. Who knows? Maybe you'll become the next Picasso.
Enjoy "Smart for Life" with your own AIO
MSI’s leading role in developing the latest in AIO technology enables the company to be the first to bring All-in-One PCs integrated with personal Cloud Computing technology to the market. You can use Wi-Fi networks to enjoy pictures, music, and videos stored in other computers or media players. No complicated operations, it's as easy as touching the screen. You can also connect to other digital media players in your home using MSI's smart technology, so your AIO becomes your media controller, allowing you to manipulate multimedia files, like photos, music, and videos, from your all-in-one PC, while playing them on your TV, sound system with wireless speakers, or gaming consoles (e.g., Xbox, PS3) or play them from desktop or notebook computers situated elsewhere in the house. Over a network, the All-in-One can be used to share media files with members of the family located in rooms throughout the house, so you no longer have to copy them to flash drives to do so. If that isn’t Smart for Life, what is?
Blazing data transfer
Faster data transfer is another factor leading to a smart life. The models being shown at CeBIT 2011 all come with two high-speed USB 3.0 ports. USB 3.0 provides transfer speeds of about 5Gbps—about ten times that of USB 2.0, making it the fastest transfer interface on the market today. This new technology allows you to enjoy faster transfer of high definition data, so a 4.8G HD video, for example, takes only 14 seconds to transfer. Think of the time you will save! What's more, MSI's Super Charger technology lets you recharge electronic devices using your USB 3.0 port EVEN when your computer is off AND it does it 40% faster. You no longer have to mess around with booting up your computer to charge something and you don’t have wait around as long for things to recharge. Now, isn't that smart?
More touch control software than you can shake a finger at
MSI's highly acclaimed Wind Touch software is in its fourth generation and features enhanced social network sharing features and a touch control calendar. Using Wind Touch when you're online, you can use the same interface to stay abreast with the latest downloads and keep up with friends, while you're on a social network site. One advantage to a touch control calendar is individuals who can’t use are can't be bothered with using keyboards, like children and the elderly, can leave messages or scrawl important things to remember on the touch control screen. They can also use the large screen icons to obtain information on things like the weather or time. Flipping through photos and listening to music also only takes one touch of your finger. In addition to its latest Wind Touch 4, MSI All-in-One is also showing off a number of other applications to meet other needs, like personal creative entertainment software, programs for the education market, and applications for seniors. Coupled with a large and easy-to-use multipoint touch point screen, the software makes MSI’s All-in-One PC much more intuitive and suited to the wants and needs of people of all ages.
MSI's top mainboards offer ultimate performance
MSI will be displaying a series of its elite products with next-generation hardware: The long-awaited feature rich Big Bang-Marshal (B3) enthusiast mainboard; award-winning Military Class II build philosophy that symbolizes supreme quality and stability; OC Genie II one touch easy overclocking technology. Covering every aspect from stability to performance, MSI proves they are the leaders in innovation and continue to lead the industry with the best features available.
Extreme Performance – Big Bang Marshal (B3)
The Big Bang-Marshal (B3) enthusiast mainboard, which made its debut at CES 2011, used its complete expandability, excellent performance and extreme features to attract the attention of many users and media but did not showcase all the details. During this year's CeBIT2011, the Big Bang-Marshal (B3) will be completed unraveled for consumers. MSI’s newest flagship product, the Big Bang-Marshal (B3), not only uses MSI's newest quality standard – built with Military Class II components – it also supports the industry's maximum 8 slots PCI-E 2.0x16 design, and is equipped with Creative's top-class X-Fi MB2 sound field enhancement technology. It can simultaneously take care of the three most important elements that gamers and overclockers care most about: system stability, graphics performance and audio experience. Overclockers also get the best feature set to push their system to the limit: a 24-phase DrMOS power design, dual 8-PIN CPU power supply, a 6-PIN VGA power supply design -- all which can steadily provide power when overclocking the CPU and mainboard, achieving optimal performance.
Military Class II Components – Top Quality and Stability
MSI's widely appraised first generation military Class -- an effort to provide consumers with better product quality and stability – was a huge success and provided a great platform to build your PC system. Now, MSI has improved to a second generation Military Class II standard for Intel’s newest P67/H67 series. It features the Hi-c CAP for 8 times the lifespan of an ordinary solid capacitor, over 30% more power efficiency increase with the super ferrite choke (SFC), and a solid CAP with over 10 years of lifespan, combining to provide the best build quality and design for longer lasting products.
OC Genie II – One Second Overclocking!!
In addition to quality and stability, in this exhibition MSI will display the OC Genie II overclocking technology. Getting a system boost has never been so easy! The functional activation allows activation from button on the mainboard, software or the UEFI BIOS interface allowing you to release the potential performance hidden in the system.
The latest two Lightning series graphics cards debut, two new Hawk series models challenges the triple overvoltage limit
During this year's CeBIT, MSI will display important details about the latest two next-generation flagship models with unprecedented performance: the N580GTX Lightning and R6970 Lightning, such as Power4 architecture which comes with 18-phase power supply design (N580GTX has 16-phase), the Proadlizer for better power supply, independent memory power, and CopperMOS for higher current output. Both of them are equipped with Twin Frozr III with Propeller Blade and SuperPipe technologies to significantly improve cooling performance and employ Military Class II components to greatly enhance quality and stability. They are the number one choice of hard core gamers. The two brand new Hawk Series models being shown at this year's CeBIT come with the N560GTX-Ti/R6870 Hawk graphics cards. Both of them support MSI's exclusive triple overvoltage function and Afterburner can be used to adjust GPU/Memory/PLL (or VDDCI) voltage to completely unleash the performance of the graphics cards, giving them power that leaves other similar-class products in the dust.
Funrobot's new iCleaner M810—avoids collisions using ultrasonic
Funrobot, MSI's smart robot brand name, has unveiled the iCleaner M810—a new generation smart domestic robot. Equipped with smart functions and easy-to-use, it is the ideal choice for busy individuals and its stylish colors add vitality to any home. The iCleaner M810 packs three sets of six ultrasonic anti-collision sensors, reducing bumps by more than 90%. What's more, clinical tests show that the ultrasonic frequency emitted by the robot effectively suppresses the spread of dust mites. The iCleaner M810 also includes a number of useful functions, including automatically returning to the docking station to recharge, presetting cleaning times, string tangle prevention, and fall prevention. The high-performance lithium battery fully recharges, so the robot is ready to sweep again in just two hours. The iCleaner M810 also sports two side brushes and has three times the suction, vastly boosting cleaning performance and area covered, so there's no need to worry that this smart robot won't get the job done right. Who doesn't want to keep their home spick and span 24/7? Turn the job over to the iCleaner M810. You'll be surprised at just how little time and effort it takes to keep your home clean.
Innovative touch control mouse and a variety of USB 3.0 peripherals
MSI has unveiled a number of innovative multimedia products, such as the Wireless Gesture Touch Mouse, a webcam that recognizes name cards, and a digital television dongle TV Tuner that support HDTV and FM radio. MSI has also come out with a series of USB 3.0-supporting products, including card readers, portable hard drives, and a USB Hub, that boast transfer speeds of up to 5Gbps. The large array of multimedia peripherals provide powerful functions and offer users convenience and enjoyment.
The Wireless Gesture Touch Mouse offers an all-new user experience as it fuses the advantages of the traditional mouse with an ergonomic design. It offers easy, intuitive operation, allowing more natural and simple interaction between computer and user. And it's fun to use. When compared to conventional mouses, the Wireless Gesture Touch Mouse is much faster and easier to use when scrolling on web pages, zooming in/out on photos, flipping through slides, and giving presentations. With the "Four Directional Button," you just click with one finger and move the mouse up, down, left, or right to move the cursor with accuracy. This is a tremendous breakthrough for individuals, like art designers and photographers, who spend a lot of time editing pictures. Not only does the Wireless Gesture Touch Mouse increase work production, it reduces harm caused to the wrist by frequent mouse work. The Wireless Gesture Touch Mouse supports Windows PC and Mac operating systems and has an embedded wireless plug and play receiver.
Network application innovation, creating a network security server platform
MSI server team will present Intel Sandy Bridge DT and AMD Lisbon platforms at CeBIT 2011. Besides general purpose servers, more network appliance products will show up in this event as well. MSI provides the total server/network appliance solutions and commits the long-term and broda range product lines. Please stay with MSI for more server innovations and security intensification.
MSI CeBIT Online Exhibition
http://live.msi.com/marketing/step1.php
MSI CeBIT Booth Information
Date：March 1st ~ 5th, 2011
Place：Hall 17, Hannover, Germany
Booth No.：C38