2011 Adobe MAX Awards Winners Announced

[Apoptosis]

2011 Adobe MAX Awards Winners Announced

October 05, 2011 12:04 AM Eastern Daylight Time

LOS ANGELES--(EON: Enhanced Online News)--Adobe Systems Incorporated (NASDAQ:ADBE) today announced the winners of the 2011 MAX Awards. The winners received their awards tonight at MAX 2011 in Los Angeles in a ceremony hosted by comedian Rainn Wilson. Now in its ninth year, the MAX Awards is a global program highlighting innovative uses of Adobe® software and technology to create high-impact advertising and branding, design, entertainment, enterprise and digital publishing applications that reach customers across multiple computing platforms and devices.

Hundreds of entries were received from designers and developers worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from September 27, 2011 through October 4, 2011, the public voted for their favorite finalists.

Listing of 2011 MAX Awards Winners and Finalists

Advertising & Branding: LEGO Star Wars III by RED Interactive Agency

Finalists were: 5x Mutant Gum by Soap Creative, OMD Sydney, and Saltmine; Heineken Star Player by AKQA; and LEGO Star Wars III by RED Interactive Agency.
Digital Enterprise: Empowering Employees: Enabling a Mobile Workforce—Aspen by Avoka Technologies

Finalists were: Enabling a Mobile Workforce—Aspen by Avoka Technologies; Mobius—Electronic Medical Record by Fortrus; and Roambi Analytics by MeLLmo.

Digital Enterprise: Engaging Customers: Breeze by Standard Chartered Bank

Finalists were: AARP Multichannel Web Content Management Deployment by AARP; Breeze by Standard Chartered Bank; and Mercator by Kineticz Incorporated.

Digital Publishing: DONE—Explorations in Art, Crafts and Science by Johannes Henseler

Finalists were: DONE—Explorations in Art, Crafts and Science by Johannes Henseler; Martha Stewart Living Magazine for iPad by Martha Stewart; and The Fantastic Flying Books of Mr. Morris Lessmore—Interactive Book App by Moonbot Studios.

Disruptive Design: Kaiser Chiefs’ Bespoke Album Creation Experience by Wieden + Kennedy London

Finalists were: DevelopmentArc Maque by DevelopmentArc LLC, Kaiser Chiefs’ Bespoke Album Creation Experience by Wieden + Kennedy London; and The Doodle War by Coconoe Inc.

Entertainment: NASCAR.com RaceView by Sportvision and Turner Sports

Finalists were: NASCAR.com RaceView by Sportvision and Turner Sports; The Open Score Centre+ by Lightmaker; and Welcome to Pine Point by the National Film Board of Canada.

Quotes

Kevin Lynch, chief technology officer, Adobe Systems

”The work of this year’s winners represents some truly impressive examples of how Adobe technology is used to push the boundaries of digital expression. Work like this inspires all of us at Adobe to continue to drive breakthroughs in digital media.”


For additional details, please visit the Adobe MAX 2011 website.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.